Ryan Korsz

Background

Ryan Korsz founded Thinxster after spending years inside local service businesses watching the same pattern repeat: good companies losing deals not because their product was bad, but because their marketing systems were.

Slow lead response. Manual follow-up that nobody had time to do. Ad spend that couldn't be tied to revenue. Websites that got traffic and converted nothing. These aren't strategy problems. They're systems problems. And systems are fixable.

Thinxster works exclusively with local service-based businesses — home services, roofing, remodeling, HVAC, solar, medical, legal, real estate, and other service companies that sell through a sales conversation, not a shopping cart. The playbook is built specifically for this model: high-ticket, relationship-driven, geographically-bound businesses where speed-to-lead and follow-up discipline determine who wins.

Across 40+ US markets and 12 service industries, Thinxster's AI systems have tracked $102M+ in client revenue. The benchmarks in this research — 9.2× ROAS, 82% contact rates, 34% CPL reductions — come from those real accounts. Not surveys. Not industry estimates.

Ryan writes about what he's seen inside real service businesses: what actually moves ROAS on a roofing company's Meta ads, what follow-up sequences close more kitchen remodel consultations, where a home services Google Ads account is bleeding budget. If it hasn't been tested, it doesn't get published.