MARKETING AUTOMATION
STATISTICS 2026.

Global marketing automation market size in 2026

Compound annual growth rate of the marketing automation market through 2028

Projected marketing automation market value by 2028

of B2B companies plan to adopt marketing automation in the next 12 months

of companies using marketing automation see positive ROI within one year

of companies currently use marketing automation tools — up from 11% in 2020

of marketing automation users say it is 'very important' to their overall marketing success

of CMOs report that their top reason for using automation is increased revenue

of businesses use automation for at least one marketing activity

of companies outgrowing their competitors are using automation to drive marketing decisions

more likely to see above-average revenue growth: companies using marketing automation vs. non-users

Increase in qualified leads from implementing full marketing automation (Annuitas Group)

Average increase in sales productivity from marketing automation

Average reduction in marketing overhead from automation

More leads generated by companies with mature automation vs. manual marketing processes

Average revenue increase within 6–9 months of implementing marketing automation

Higher conversion rate from nurtured leads using automated workflows vs. non-nurtured leads

of marketing automation users report more leads with less effort

More revenue generated by automated email workflows vs. non-automated promotional emails

Higher open rate for automated emails (triggered by behavior) vs. broadcast newsletters

Higher click-through rate for triggered/automated emails vs. standard campaigns

Average ROI from email marketing automation — $42 for every $1 spent (DMA)

of businesses use email automation for their primary customer nurture sequences

Increase in sales driven by automated personalized email sequences

Average increase in sales from CRM adoption and pipeline automation

Increase in sales rep productivity from CRM-integrated automation

Increase in lead conversion rates for businesses using automated CRM workflows

of businesses say CRM automation gives them better access to customer data, driving better decisions

of businesses say CRM automation significantly improved customer retention

of sales reps using mobile CRM with automation hit their quotas vs. 22% of non-users

Average hours saved per employee per day from marketing automation

of work activities could be automated with current technology — most businesses automate less than 10%

Average hours saved per week by marketing teams using full automation stacks

Reduction in customer acquisition cost for businesses with automated lead routing and follow-up

Reduction in operational costs reported by businesses with mature marketing automation

of knowledge workers say automation allows them to focus on more creative, higher-value work

SMS open rate vs. 20% for email — making SMS automation critical for lead response

Average time to open a text message after receipt — compared to 90 minutes for email

Response rate for SMS marketing — compared to 8% for email

Higher engagement rate from multi-channel automation (SMS + email + voicemail) vs. single-channel

Average touchpoints required across multiple channels before a B2B lead converts

of consumers prefer receiving SMS text messages over calls for appointment reminders

Thinxster's automated lead response time vs. the 47-hour industry average

Close rate improvement from AI-powered lead response within 90 seconds

Lead qualification rate for AI chatbots vs. 17% for human-only follow-up processes

Higher marketing team productivity with AI-assisted automation workflows

Average reduction in customer acquisition cost from AI-optimized automation

Higher revenue growth for businesses using AI-driven marketing automation vs. traditional automation

Average hours saved per marketer per week when using AI automation tools