04 — Google Ads for Insurance
GOOGLE ADS FOR
INSURANCE COMPANIES.
Compounding ROAS. Zero Wasted Spend. Built for insurance businesses. AI-managed Google Ads across Performance Max, Search, and Display — fully optimized for maximum return with intelligent bid strategy, creative testing, and zero wasted spend.
★★★★★ 47+ clients · No commitment
Insurance buyers compare 3–5 quotes. Whoever calls first wins. AI responds within 90 seconds — before any competitor.
Manual renewal outreach misses clients. Automated sequences ensure every policyholder is contacted 90, 60, and 30 days before renewal.
Your existing clients are your best prospects for additional policies. AI identifies cross-sell signals and triggers outreach automatically.
Satisfied clients refer others — but only if asked. Automated post-policy referral sequences generate a consistent referral stream.
Why Google Ads works for Insurance
Built for how insurance buyers actually behave.
Insurance businesses operate on conversation-driven sales. A lead comes in, a salesperson follows up, a decision gets made. Every minute between "lead arrived" and "first response" is a minute the prospect spends comparing options — and the average US response time is 47 hours. That's why most insurance companies convert under 5% of their inbound leads.
Thinxster's Google Ads solves this at the infrastructure level. AI-managed Google Ads across Performance Max, Search, and Display — fully optimized for maximum return with intelligent bid strategy, creative testing, and zero wasted spend. The system runs 24/7, never sleeps, never forgets a follow-up, and routes only qualified buyers to your team. Across our insurance clients, that produces 4.1× more policies quoted per agent — and a measurable lift in close rate within the first 60 days.
What's included
Full Google inventory access — Search, Display, YouTube, Shopping, Maps — with AI-powered asset optimization and audience signal layering.
Keyword clustering, intent-based ad groups, and dynamic search ads engineered to capture demand at the exact moment buyers are ready.
Target ROAS and Target CPA bidding strategies tuned to your profit margins — not just clicks or impressions.
Weekly negative keyword pruning eliminates wasted spend. Every dollar reaches an in-market buyer.
We work alongside your landing pages to ensure message-match, speed optimization, and conversion rate alignment with your ad campaigns.
Clear, plain-English reports showing spend, ROAS, CPA, and revenue — connected to real business outcomes, not vanity metrics.
Real Insurance Results
Per agent per month after AI caller and lead response automation
Automated renewal sequences reduce lapse rate vs. manual outreach
Every inbound quote request contacted before competitors
FAQ
Both. Independent agents get full multi-carrier lead routing. Captive agents get campaigns built around their specific product line.
Yes. Renewal sequences start 90 days out with a series of SMS, email, and automated calls — stopping the moment the client confirms.
Yes. Google Local Services Ads are a core part of our strategy for home services, legal, dental, and other local service businesses — often the highest-converting placement in Google.
We specialize in local service businesses: roofing, HVAC, remodeling, solar, legal, dental, med spa, real estate, insurance, and other service companies that sell through a sales conversation. Industry experience shapes every campaign we build.
Yes. We audit your existing account, identify waste and opportunity, and migrate to our optimized structure.
Other Services for Insurance
Google Ads for Other Industries
DEPLOY GOOGLE ADS
FOR YOUR INSURANCE BUSINESS.
30-minute strategy call. We scope the build, walk you through the implementation plan, and give you a fixed-scope proposal.
★★★★★ 47+ clients · No commitment · 30 min
BOOK A STRATEGY CALL →